Claude SEO Skill: Search Intent and Content Gap Analysis
This skill is based on a methodology developed by InfraNodus that combines search intent analysis with topical clustering to find the content gaps and opportunities for your SEO strategy. It has been used by thousands of our customers via our SEO optimization tool and we now made it available as a skill for Claude.
Here's the description of the skill's workflow step by step:
1. Identifying Relevant Search Queries
First, we identify relevant search and LLM queries for your domain or topic and build a concept / entity knowledge graph to have a better contextual understanding of the content you want to optimize.
2. Building a Search Intent Graph
We then build a search intent graph to the main topical clusters in your audience's interests (informational demand). This helps us understand what people are searching for and which specific word combinations they use when they think about your product or service.
3. Building a Search Results / LLM OutputGraph
Then we build a graph of the top search results for the same queries to better understand what topics you need to target to gain topical authority in this domain. Building a knowledge graph here really helps get a better contextual undertanding and identify the relations you should be targeting. For LLMs, we build an entity graph to get an idea of how AI sees a certain domain or topic.
4. Finding the Content Gap between Demand and Supply
The graph of search demand is then substracted from the graph of search results: we want to see what people search for but do not yet find. This approach helps maximize informational gain — a concept that Google uses to describe the search results that contribute the most to existing content.
5. Finding Low-Competition Topics with High Search Volume
We then also use the search intent graph to find the low-competition topics with high search volume.
6. Content Gap Analysis
We also analyze the graph of your content and of Google search results and LLM output to identify content gaps: topical clusters that could be bridged to provide relevant information that is also novel.
7. Synthesizing the Report
We then synthesize the report based on the content gaps and opportunities we found. This report is then used to optimize your content and maximize your SEO performance.
To install, you can download the skill from the InfraNodus skills repository, then go to Settings > Capabilities > Skills and upload the skill-seo-analysis.zip file. In Claude Code, you can just move the skill-seo-analysis folder to the ~/.claude/skills directory in your home directory.
We recommend to install the InfraNodus MCP server to get the most out of the skill.