Marketing Research with Text Network Visualization

How Text Network Analysis Works

Network analysis and graph visualization help you cope with the informational overload and make sense of data.

Here is how it works:

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1. Add Any Text or Data

You can use this approach for your research, creative writing, marketing feedback study, SEO purposes, news analysis, etc.

Add any text (speech-to-text available), notes, or import your Gephi graph, Evernote data, Twitter feed, or Google search results snippets.

The text is converted into a graph where the words are the nodes and the co-occurrences are the connections between them, so you can see all your disjointed bits and pieces of data at once, as a big picture.

2. Get a Visual Overview

The network will then be generated from the text or data you added. The most influential words in the graph (nodes with the highest betweenness centrality) are shown bigger, while the words (nodes) that occur more often together are aligned into topical clusters and have distinct colors.

The graph will show you not only the main topics and the most influential terms, but also the relations between them, making it a much better visual summary tool than the traditional tagclouds.

Overview Data with Text Network Visualization

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3. Generate Insight

InfraNodus will identify the structural gaps in the network: parts of the graph that could be connected but are not.

It will propose you the different ways how you can bridge these gaps to produce insight and generate new ideas.

You can also export your data as a CSV file (with the InfraNodus insights) for further analysis or to use as a training data for your neural network applications.

Our Methodology in Detail

To learn more about the algorithms used in InfraNodus and for citations, please, refer to this peer-reviewed paper:

Paranyushkin, D (2019). InfraNodus: Generating Insight Using Text Network Analysis, Proceedings of WWW'19 The Web Conference, www.infranodus.com (ACM library, PDF).

If you want to know more about the algorithms used, here is the first paper we published on the subject:

Paranyushkin, D (2011). Identifying the pathways for meaning circulation using text network analysis, Nodus Labs. (Google scholar)

Step-by-Step Tutorials

Become a Supporter!

InfraNodus is open-source software and is developed without external funds or investors. We develop and maintain this tool and the associated research based on your contributions only. We believe it is a working model for crowdfunded software made by users for users.

You can support our work if you become a subscriber and get access to the cloud version or if you become our patron on Patreon. Enterpise, government, and educational versions are also available.

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Pricing Options

InfraNodus has a free open-source version that you can install yourself (programming knowledge needed). You can also sign up for an account below or request a managed dedicated enterprise solution.

InfraNodus is supported solely by our subscribers and patrons, that's why we ask for a subscription payment.

We don't accept any investments or government grants, helping us keep this tool affordable, independent, and free from the corporate and ideological agendas.

Cloud Account

€ 9 /mo

or €90 /yr

Instant Activation
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Technical Support
Support Development
Up to 250 Kb Upload
(1Mb for PDFs)
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Pro Account

€ 29 /mo

or €290 /yr

everything on the Cloud +
Extended Quotas & Apps
Personal Dedicated Assistance
Bigger File Uploads
(max 1.2 Mb, PDFs: 2.1Mb)
Multiple File Uploads
Live Graph Updates (max 5)
AI-based GPT-3 Insight Generation
Commercial Use

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Premium Account

€ 79 /mo

own server from €1500 /y

everything on the Pro +
Multiple Users
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Fast-track Required Features

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All plans come with a 14-day money-back guarantee and you can cancel at any time.
You can also support our work on Patreon and get a free Cloud account.

We also offer a dedicated customized Enterprise version of InfraNodus for organizations, which supports up to 100 users and hosts your organization's data on a dedicated US or EU-based server instance. If you are interested in this offer or want to learn more about the options above, you can schedule a quick 15-minute web demo call with us. We will then demonstrate how InfraNodus can be used for your particular use case and recommend the best option.

Contact Us at Nodus Labs

About InfraNodus

Gregory Bateson coined a beautiful term: "ecology of the mind". What is a mind that is ecological? It has the ability to have an overview, but it can also zoom into any idea. It embraces diversity, but it can also obsess over one thing when needed. It can discover the obvious, but it can also reveal the things that are hidden and ponder the gaps that have not yet been bridged. Rational and poetic.

InfraNodus is a tool that is developed to help you think this way. It is made to promote ecological dynamics and diversity on the cognitive level. InfraNodus visualises and analyses ideas as a network, revealing the relations and patterns within them, so you can understand the dynamic complexity of how knowledge evolves and explore the nuances of meaning.

We believe that it is especially important today to make this kind of instruments available to everybody. That's why we develop InfraNodus so that it can accessible to everyone, solely thanks to our users' monthly contributions and based on their feedback. This is not a start-up, we don't have investors and an exit strategy. We are here to stay and to evolve.

We are constantly improving InfraNodus based on our users' feedback. We are also currently developing an API to make this way of thinking available to other applications and to enable the use of InfraNodus insights for machine learning and AI applications.

If you like our cause, please, sign up for an account and give it a try, support us on Patreon, or simply let us know that it resonates, because this is the best way to motivate each other.

Dmitry Paranyushkin, the founder

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Testimonials

InfraNodus is used by researchers, writers, marketing professionals and corporations. Here's what some of our supporters have to say:

Thank you very much for the huge perspectives opened by InfraNodus! A real change of vision and thinking... at least for me.

Didier

Information Specialist

We used the Network Structure and interconnectedness features to assist with analysis of a three year university sustainability plan that crossed faculty and staff. It allowed us to create workgroups that will now do the work. Both features were priceless for developing effective cross constituency system design.

Mary Earick

Associate Research Professor, Plymouth State University

I am using InfraNodus to expose the relationships between characters and problems in the text. I tried to use other text-analysis tools. InfraNodus is — for me — absolutely the best. Thank you for developing a great tool and service.

Philip

Writer

Technical Support

Check out our support pages, so you can see how to create the new network graphs, how to read and interpret them, how to discover the hidden patterns in your data and share the results of your research.

1. How to Create a New Graph

The most basic way to create a new graph is to use the hashtags. Each hashtag is a node, their co-occurrence is the connection between them. You can also use normal text to build your text graphs automatically. More on Creating the Graphs

2. How to Read and Interpret Network Visualization

Studies have shown that diagrams and especially network representation of data makes you think more of connections in your data. You can identify the main elements as well as the relations between them and — most importantly — discover the gaps in your knowledge using the graphs. More on Reading the Graphs

3. Find the Right Excerpt in Text

Network graphs are great for non-linear reading. Look at the graph, find the part you like, click on the nodes, and you'll see the excerpt of your original data that contains this exact combination. More on Nonlinear Reading

4. How to Import Text and PDF files

You can import and visualize your text files or PDF documents. In order to do that, just upload the file and InfraNodus will do the rest. More on Visualizing PDFs

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Generate Market Insights using Network Analysis

InfraNodus lets you analyze the current discourse for any market niche or product, revealing the customer sentiment and the gap between the demand and supply.

Sign Up Learn More Watch an Introduction

InfraNodus Features

Demand — Supply: Reveal the Gap

Sentiment Analysisand Product Reviews

Compare Different Products & Companies

Reveal the Product-Market Fit

Multilingual

Fully Shareable

Discourse Comparison

Advanced Analytics

Here's How it Works:

See More Details in Those Demos:

Try it With the Real Graphs:

Real Graph Examples

Most Popular Tweets of the Week (to understand what people are talking about)

Google Search Results for "data visualization tools" (to study the market)

Tesla 2018 Customer Reviews (sentiment analysis using text network visualization)

"Autonomous Driving" Market Niche Analysis (dwhat people search for vs. what they find)

Start Using InfraNodus

How Text Network Analysis Works

1. Add Any Text or Data

2. Get a Visual Overview

3. Generate Insight

Our Methodology in Detail

Text Mining Use Cases

Sentiment Analysis of Product Reviews (topic modeling)

Text Mining with Networks (discourse structure analysis)

Visual Google Search (a great way to get an overview of any topic)

Network Analysis (community detection and node ranking algorithms)

Visual Arts and Music (sculpt your thoughts and play music with graphs)

Search Engine Optimization / SEO (finding the untapped keywords)

Scientific Research (generate insight from your writing)