Supercharge Your Market Research with AI
InfraNodus helps you reveal untapped trends and market opportunities with advanced visual text network analysis and GPT AI.
Watch an Introduction
Watch an Introduction
InfraNodus Features:
AI-Powered Market Research
Using this tool you can analyze any text — industry discourse, competitors' mission statements, product descriptions, latest research and trends — as a network, revealing the recurring patterns, the main topics, and gaps within.
Then use the built-in GPT AI to generate questions and ideas that can help build a winning market strategy and develop innovative products.
Here's How it Works:
Import Google search results for a query, product descriptions, corporate mission statements, scientific research, your own own data from spreadsheets, plain text, or CSV / PDF files.
InfraNodus will show you the main topics and trends that tend to come up in your data. Using the AI, it'll reveal the high-level ideas in the current market discourse.
Reveal the gaps between different parts of the discourse that are normally hidden by all the noise. Discover what everyone else is missing.
Use the built-in GPT AI to study the discourse and develop a narrative that will lead to innovative market opportunities.
The advantage of InfraNodus is that it shows you the structural gaps in the discourse, which indicate market opportunities. You can make the connections that others did not make before getting an edge in your marketing strategy.
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Examples of Text Network Analysis Visualizations made with InfraNodus:
Start Using InfraNodus
Sign up for an account now, so you can get insight using this tool for your own data and texts.
How Text Network Analysis Works
Network analysis and graph visualization help you cope with the informational overload and make sense of data.
Here is how it works:
1. Add Any Text or Data
You can use this approach for any existing discourse: Google search results for any query, company mission statements, news analysis, open survey responses, etc.
Add any text manually or using one of our multiple import apps (we provide Google import, CSV / PDF upload, Amazon product search, Amazon customer reviews, and much more).
The text is converted into a concept map visualization where the words are the nodes and the co-occurrences are the connections between them, so you can see all your disjointed bits and pieces of data at once, as a big picture.
2. Get a Visual Overview
The network will then be generated from the text or data you added. The most influential words in the graph (nodes with the highest betweenness centrality) are shown bigger, while the words (nodes) that occur more often together are aligned into topical clusters and have distinct colors.
The graph will show you not only the main topics and the most influential terms, but also the relations between them, making it a much better visual summary tool than the traditional tagclouds.
You will also see high-level ideas: categories generated by GPT AI, so you can better understand the main threads in any discourse.
3. Generate Insight with Networks and AI
InfraNodus will identify the structural gaps in the network: parts of the graph that could be connected but are not.
It will propose you the different ways how you can bridge these gaps to produce insight and generate new ideas. You can use the built-in GPT AI to help generate ideas.
You can also export your data as a CSV file (with the InfraNodus insights) for further analysis or to use as a training data for your neural network applications.
Our Methodology in Detail
To learn more about the algorithms used in InfraNodus and for citations, please, refer to this peer-reviewed paper:Paranyushkin, D (2019). InfraNodus: Generating Insight Using Text Network Analysis, Proceedings of WWW'19 The Web Conference, www.infranodus.com (ACM library, PDF).
If you want to know more about the algorithms used, here is the first paper we published on the subject:
Paranyushkin, D (2011). Identifying the pathways for meaning circulation using text network analysis, Nodus Labs. (Google scholar)
Selected Use Cases
The best way to use InfraNodus is to identify structural gaps in texts or any connected data, so that you know what is missing and how to fulfil it. Here are some examples of market research applications with InfraNodus:
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Sentiment Analysis of Product Reviews (topic modeling)
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Competitive Intelligence (reveal the gaps in competitors' discourse)
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Strategic Innovation Research (study the market and customers to reveal opportunities)
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Search Engine Optimization / SEO (finding the untapped keywords)
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Study the Current Demand (using the SEO keyword research technique)
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Scientific Research (generate insight from your writing)
Get a Tool Nobody Else Has
InfraNodus is a unique tool that uses a completely different approach than any other text research tool out there. This means that you will have access to unique insights that nobody else has.
Pricing Options
Sign up for a Cloud, Pro, or Premium account to try InfraNodus on your own data. Enterprise servers are available.
All quotas are per each text. There is no limitation on the number of texts you can process every month.
Cloud Account
or €90 /yr
- Instant Activation
- Cloud Version
- Technical Support
- Support Development
- Amazon Reviews (up to 100)
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Up to 250 Kb Upload
(1Mb for PDFs) - Personal Use
Pro Account
or €290 /yr
- everything on the Cloud +
- Extended Quotas & Apps
- Personal Dedicated Assistance
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Bigger File Uploads
(max 1.2 Mb, PDFs: 2.1Mb) - Multiple File Uploads
- Live Graph Updates (max 5)
- Amazon Reviews (up to 500)
- AI-based GPT Insight Generation
- Commercial Use
Premium Account
own server from €1500 /y
- everything on the Pro +
- Multiple Users
- Dedicated Data Scientist
- Remove InfraNodus Branding
- Extended Uploads (max 3 Mb)
- Live Graph Updates (max 20)
- Amazon Reviews (up to 1000)
- Fast-track Required Features
About InfraNodus: Our Philosophy
Any market has a discourse. If we want to bring a truly innovative product to a market, we need to understand the existing discourse and to embed our message into this discourse in a way that would seem special, set us apart from everyone else, and make it interesting for potential customers. We also need to make sure that we stay at the leading edge of the current discourse in order to innovate and generate products and ideas that help us evolve. How do we do that?
InfraNodus' special sauce is applying social network analysis techniques to discourse analysis. Once you start seeing the words as people and their co-occurrences as the connections, you can build a network representation of ideas, which helps you see the most influential hubs and cliques — highly effective points of entry. Moreover, you can detect the existing blind spots and structural gaps: the ideas that should be connected but are not yet and develop a marketing message that would bridge those gaps.
The good news is that InfraNodus is not that popular yet, so not many people are using it. That's why using the tool you will get access to the knowledge and insights that most of your customers will not have. In fact, most of our users are consultants and strategists who work in niche areas from climate change to high-tech innovation and InfraNodus helps them understand the trends and the gaps in the market, making their work more effective and helping them generate innovative ideas.
If you would like to learn more about how InfraNodus works, you can sign up for an account and give it a try or learn more about our approach in the About InfraNodus section where we showcase some of the cutting-edge algorithms and frameworks we use. You may also be interested to find out more about the competitive intelligence approach.
Dmitry Paranyushkin, the founder
Adaptive Market Discourse with InfraNodus
InfraNodus is specially designed to promote resilience in public discourse. Too often companies get stuck with a certain idea or a pattern of thinking. InfraNodus can be used as an antivirus against those recurrent patterns — biased ideas, mundane patterns, totalitarian thinking, propaganda, and narrow-mindedness — proposing a kind of thinking that is panarchic: spanning a range of states and modalities.
Using text network analysis, InfraNodus identifies the structure of the discourse through the measures of network modularity, distribution of influence, and narrative variability. It then uses its algorithms and AI to help you steer this structure toward a more adaptive and open state.
For example, if a market discourse is too biased toward a certain idea, InfraNodus will help diversify it. If the market discourse is too dispersed, InfraNodus will help make it more focused.
In plain terms, if InfraNodus was a conversational partner (which you can experience with the AI Chat App), it would support a conversation for some time, but then also switch the subject and go on a tangent towards a different topic. After some time, it will bring the conversation back to the central ideas, stay there for a while exploring the nuance, and then shift the subject to a new topic again.
To learn more about this approach, please, read an article on ecological thinking and cognitive variability.
Testimonials
InfraNodus is used by researchers, writers, marketing professionals and corporations. Here's what some of our supporters have to say:
Technical Support
Check out our support pages, so you can see how to create the new network graphs, how to read and interpret them, how to discover the hidden patterns in your data and share the results of your research.
1. How to Create a New Graph
The most basic way to create a new graph is to use the hashtags. Each hashtag is a node, their co-occurrence is the connection between them. You can also use normal text to build your text graphs automatically. More on Creating the Graphs
2. How to Read and Interpret Network Visualization
Studies have shown that diagrams and especially network representation of data makes you think more of connections in your data. You can identify the main elements as well as the relations between them and — most importantly — discover the gaps in your knowledge using the graphs. More on Reading the Graphs
3. Find the Right Excerpt in Text
Network graphs are great for non-linear reading. Look at the graph, find the part you like, click on the nodes, and you'll see the excerpt of your original data that contains this exact combination. More on Nonlinear Reading
4. How to Import Text and PDF files
You can import and visualize your text files or PDF documents. In order to do that, just upload the file and InfraNodus will do the rest. More on Visualizing PDFs